CIPA sales figures show big jumps in digital camera sales

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The Camera & Imaging Products Association (CIPA) published its a monthly report on camera and lens shipments for November 2024, showing the total number of interchangeable lens cameras (ILCs, further subdivided into DSLRs and mirrorless), compact cameras, and lenses for the month is growing.

The figures show all camera shipments for November 2024 were 27.2% higher than in November 2023, and were also above that of November 2022. DSLR shipments were up by some 18,000 units over October 2024 and up 20.1% over November 2023, but down 17% cumulatively for the year. And while mirrorless shipments had dropped by 90,000 units compared to October 2024, they were up 31% over November 2023 and up 16% cumulatively for the year.

CIPA had previously predicted it would have shipped 5.89 million ILCs, 1.52 million compacts and 9.57 million lenses by the time all the data for 2024 has been collated. If trends continue, however, ILCs could end up as high as 6.6 million units and lenses at about 10.4 million, which would make 2024 the best year for the industry since pre-Covid-19 pandemic.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.